Vegan Transformation Coaching

Experience the joys of plant-powered, vegan living – build resilience and empowerment – thrive in heart, mind, body, and spirit – find your voice – express your purpose

Curious about moving toward a plant-based, vegan lifestyle? Feeling overwhelmed with how to get started – or how to overcome personal and social challenges along the way?

Or are you already vegan, and need support in addressing the social or emotional challenges of living in a non-vegan world, so that you can enjoy a fulfilled and thriving vegan lifestyle? Perhaps, you are seeking to express your unique voice and purpose, make a positive difference, and inspire others?

For many people, what gets in the way of getting started – or sticking with change over time – is a lack of support. What’s more, many of us struggle with handling social situations or others’ reactions and expectations. With the guidance of transformation coaching, I can help you meet your goals, whether for your health, emotional well-being, ethics, values, purpose, and/or other reasons.

Vegan Transformation Coaching empowers you to start, sustain, and THRIVE with a plant-powered lifestyle. 

Who is this for? People who want to:

  • Maintain a healthy plant-based lifestyle, without it taking up all your time and energy (and WITHOUT feeling deprived)
  • Learn how to navigate family and social events, holidays, dining out, and traveling
  • Get creative in discovering plant-based options that you LOVE
  • Feel amazing physically, mentally, and emotionally
  • Optimize your emotional and mental wellness – and build emotional resilience
  • Connect with your authentic self – and be able to do the things that really matter to you
  • Overcome the limiting patterns that get in the way of your goals
  • Include healthy self-care and boundaries without guilt
  • Learn how to communicate more effectively about your needs, wishes, and values – and navigate family and social dynamics
  • Navigate living in a mixed-diet household (where you are the only vegan)
  • Increase joy, fulfillment, and purpose on your vegan path
  • Live in ways that are cruelty-free, compassionate, and more sustainable for the planet
  • Find your voice and express your unique gifts and purpose

Coaching Packages

  • Single Session Fast-Track – Tailored to address specific questions and challenges – $135
  • Three Session Package – Support, guidance, and accountability over a 6-week period – $375
  • Six Session Package – Support, guidance, and accountability over a 12-week period – $699

What is included in Coaching Packages?

  • Exploration session to clarify your unique goals and vision
  • Program directed to starting, sustaining, and/or thriving with a plant-based, vegan lifestyle – depending on your unique needs and goals. This may include cooking lessons, shopping and meal planning guidance, handling social situations, breaking through limiting patterns, building confidence, communication skills, empowerment and resilience, finding your voice, and/or expressing your purpose.
  • Learn new skills, address obstacles and challenges, gain clarity, and empower your progress
  • Reflection exercises, home practices, education, resources, and tools to thrive with a plant-based/vegan lifestyle
  • All sessions are on Zoom and you will receive a recording and summary
  • Email support (with three sessions or more)

Ready to dive in? Contact me to set up a coaching session. We will start with an initial Fast-Track session – then we can determine if additional sessions would be beneficial for reaching your goals.

I draw on my background as a psychologist, vegan educator, transformational coach, and plant-based culinary and nutrition instructor to support you in reaching your goals, overcoming obstacles, and thriving with a plant-based/vegan lifestyle. I also draw on the principles taught in my book, The Vegan Transformation: A Journey to Heal Yourself and the World (Lantern Publishing & Media, 2025).

To learn more about the benefits of a plant-based lifestyle – and about my vegan journey – continue scrolling down.

What is a Whole Food Plant-Based (WFPB) diet? 

It is a plant-exclusive (vegan) diet, focused on whole plant foods, as minimally processed as possible.  It’s also sometimes called a whole plant food diet. This way of eating has been associated with numerous health benefits, and is high in nutrients, antioxidants, and fiber.  It is a lifestyle that includes an abundance of fruits, vegetables, legumes, whole grains, nuts, seeds, spices, and herbs. It’s a way of living that can optimize your emotional and physical health, and is kinder to animals and the planet as well.

Why Focus on Whole Plant Foods?  Countless studies show the benefits of this lifestyle for:

  • Preventing and reversing heart disease, Type 2 diabetes, many forms of cancer, and autoimmune disease
  • Reducing blood pressure and cholesterol levels
  • Reaching and maintaining ideal weight
  • Less inflammation and pain
  • Improved digestion
  • Improved mental and emotional well-being

The changes that many women experience after starting a plant-based, vegan lifestyle include:

  • No longer having overwhelming cravings for sugar and unhealthy foods
  • Effortlessly losing extra pounds and maintaining their optimal weight
  • More consistent energy and more positive moods
  • Relief from chronic allergies, congestion, or sinus issues
  • Glowing, healthy skin
  • Fewer hormonal issues or menopausal symptoms
  • Decreased inflammation and pain, and quicker recovery after exercise
  • Improvements in many chronic health conditions, such as diabetes, heart disease, and autoimmune disorders
  • The joy of healthful, compassionate, cruelty-free, and sustainable living
  • Fulfillment, peace, and a sense of freedom from living in alignment with core values and honoring compassion for all beings

I know that you want to feel amazing, too!

I invite YOU to start YOUR plant-powered journey – to feel your best – physically, mentally, emotionally, and spiritually!

CONTACT ME to schedule coaching or to learn more.

If you are ready to move into a new level of vibrant health, emotional well-being, freedom, and purpose through a plant-powered, vegan lifestyle, I look forward to hearing from you.

Photo by Matteo Di Iorio on Unsplash

About the Instructor:

Angela Crawford, Ph.D., Psychologist, Transformational Coach, Vegan Lifestyle Educator, Food for Life Instructor, Certificate in Plant-Based Nutrition

As a psychologist for 25+ years, I have helped hundreds of people make lifestyle changes to achieve better physical, mental, and emotional health. In my previous work as a psychotherapist, I supported people to reach their goals for greater physical and emotional well-being. Now as a vegan educator, transformational coach, and culinary instructor, I draw on this experience to empower people to transition to and thrive with a plant-powered, vegan lifestyle.

On a personal level, although I was physically active and valued a healthy lifestyle, for the first few decades of my life, I was not a healthy eater.  I ate a lot of comfort foods, microwave meals, sweets, and processed foods.  I thought I needed meat or dairy at nearly every meal.  I didn’t like to cook, and I didn’t eat many fruits and vegetables. 

What opened my eyes and led me to eating more plants was when I learned about how animal agriculture works.   I saw a TV program about workers in a meat processing plant.  Many of them were immigrants. They had frequent injuries from this difficult work and were so financially vulnerable that they couldn’t speak up.  They didn’t have power in this system.  It made me think about how my food got to me, and the injustices involved in this process.

And then I started to think about all aspects of it, including the treatment of animals and what was actually going into my body when I ate animal-based foods. I learned about factory farming and the suffering of animals in animal agriculture. I started reading everything I could.  I went to my local library and read every book on vegetarianism and veganism.  I learned about the health benefits for reversing heart disease from Dr. Dean Ornish and Dr. Caldwell Esselstyn.  That really hit home for me because I have a strong family history of heart disease.  I was also deeply affected as I learned about the impact of animal agriculture on animals and the environment.

After watching that program, I started cooking. The very next day, I bought my first plant-based cookbook, and made vegetarian lasagna.  I had to buy all these new pots and pans because I never cooked.  It was a great experience and I found that I loved to cook – once I switched to plant-based. 

So many doors opened.  I tried new spices. I tried new ingredients that I’d never thought of before.  I started trying a new recipe or two every week. And over a few months, I gave up meat entirely.  It was deeply fulfilling – I learned to cook and to enjoy an abundance of healthy, delicious vegetarian foods.

Several years later I decided to become vegan and eliminated dairy and eggs.  I found that after releasing dairy from my life, my seasonal allergies – that I thought I would always have – just went away.  Some skin conditions that I struggled with went away too. I also felt at peace emotionally as I lived more in alignment with my values of compassion for all beings, along with supporting my health and the planet. Other benefits unfolded, such as authentic fulfillment, meaning and purpose, and spiritual deepening. I also found my voice and a deep sense of contributing to many things I care about deeply.

So here I am, many years later, with great health and a lot of energy. I feel good about the way I’m eating, knowing that it is kinder to animals, the planet, and my own health. It feels good on all levels.  And now my food choices are so much more varied and interesting and nourishing than they used to be! 

I was so inspired by all the benefits of this way of eating that I sought out further training. I became certified as a Master Vegan Lifestyle Coach and Educator, licensed PCRM Food for Life Instructor, and in Plant-Based Nutrition. I’m also a Certified Transformational Coach, and author of The Vegan Transformation: A Journey to Heal Yourself and the World (Lantern, 2025). My coaching and educational programs empower people to start, sustain, and thrive with a plant-powered, vegan lifestyle. I look forward to supporting you on your journey!

Contact me to learn more – or to set up a coaching session.

Disclaimer: Coaching is not psychotherapy. Although there are similarities between these approaches, there are also important differences. Coaching does not address severe emotional distress or mental health issues. For those who are experiencing severe emotional distress, such as serious anxiety, depression, or PTSD symptoms that interfere with daily functioning, I would recommend seeking psychotherapy and/or medical consultation. For a list of mental health professionals who work with vegans and animal activists, see In Defense of Animals Activist Resource List.

In addition, coaching is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a qualified health professional with any questions you may have regarding a medical condition. In addition, if you are taking medications for a health condition, it is important to discuss any dietary changes with your physician, as changes in diet may impact the amount of medication needed.